Contact Information

201 Post Street
San Francisco California 94108
美国
电话: 415-288-3300
电子邮箱:

Basic Info

核心能力: 广告/全方位服务/整合传播, 互联网及数字媒体全服务广告公司, 移动通讯营销, 社交媒体营销, 营销/创意服务, 市场研究/咨询, 营销技术/分析, 媒介购买/企划, 事件营销/活动赞助, 品牌/产品开发, 包装/设计, 出版/印刷/定制出版, 战略与策划, 金融, 技术, B to B, 零售, 娱乐, 消费者

成立年份: 2001

员工: 193

奖项: 598

创意作品: 66

客户: 9

核心能力: 广告/全方位服务/整合传播, 互联网及数字媒体全服务广告公司, 移动通讯营销, 社交媒体营销, 营销/创意服务, 市场研究/咨询, 营销技术/分析, 媒介购买/企划, 事件营销/活动赞助, 品牌/产品开发, 包装/设计, 出版/印刷/定制出版, 战略与策划, 金融, 技术, B to B, 零售, 娱乐, 消费者

成立年份: 2001

员工: 193

奖项: 598

创意作品: 66

客户: 9

Venables Bell + Partners

201 Post Street
San Francisco California 94108
美国
电话: 415-288-3300
电子邮箱:

Opendoor and VB+P, “For Scare” Sign

Opendoor, an e-commerce platform for residential real estate, is aiming to change the way people think about real estate by reinventing life's most important transaction with a radically simple way to buy, sell and finance a home.

This Halloween, the brand is jumping into the trick-or-treating fun in a Sacramento community by posting a spectacular For Sale sign on one of its listing's yards (which would otherwise be a vacant house for sale without candy for the kids.) Instead of a traditional For Sale signpost, families will be greeted by a ghoulishly fun interactive version featuring a glowing Opendoor yard sign that reads, "Selling doesn't have to be scary." The For Sale sign also delivers haunting audio messages that play on people's fears of selling the traditional way due to the stress of staging, hosting open houses, waiting for an offer, and everything else that comes with it. As the sign says things like, "Are you haunted by the dread of open houses?!" "Strangers creeping around?!" and "Save yourself from the horrors!" passers-by are invited to request their own offer in minutes by scanning the sign with their phone. Of course, the sign wouldn't be complete if it didn't hand out the best candy in the neighborhood to all who dared to approach it, so Opendoor is delivering the treats too.

This effort comes on the heels of Opendoor's "Be Open" brand launch this summer and is the first of non-traditional initiatives to launch soon.