I’m Hooked

Lenskart has launched a new campaign called I’m Hooked. The campaign featuring brand ambassador Katrina Kaif showcases the vast range of trendy eyewear styles which compliment everyday looks. From Cat Eyes, Round, Tortioise, Metals, Pop Colors, Transparent, Sporty, Retro, there is something for every fashion requirement and one can easily change their look with this fashion accessory.

Conceptualized by Lowe Lintas, the TVC has Katrina Kaif flaunting Lenskart’s super stylish and trendy eyewear. The video is complemented by peppy music that adds on to the mood and urges the audience to go bold and explore the world of revamped glasses with metal, athleisure, geometrical, transparent, pop-colors, cat-eye or even classic retro frames.

Speaking on the launch, Peyush Bansal, CEO – Lenskart India, said: “We are very excited to launch the new campaign TVC with Katrina. Her high fashion, quirky, yet ‘girl-next-door’ look adds a charismatic flavor to the brand. With this campaign, we aim to provide every Indian an access to high quality trendy and stylish glasses at an affordable price without comprising on style.”

Brand ambassador, Katrina Kaif said, “I am delighted to be a part of this new campaign, it fashionably addresses the importance of an eye-wear to enhance the over-all looks and personality of an individual. In India, a lot of the people do not wear eye-wear because of its not considered stylish, however with Lenskart’s new collection, there will be no more excuses for people to not wear these trendy glasses.”

Hari Krishnan, President, Lowe Lintas commented “When you have a star like Katrina, the creative task is clearly cut out. This campaign takes a fresh new look at the eyewear category, moving away from category conventions and is designed to grab eyeballs, not just on to the star but also on to the product and usage occasions.”

The new Hooked on Looks brand campaign was launched across digital media and television mid-May.

This article was originally published on Exchange4Media

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