Contact Information

C-Space 37-45 City Road
London EC1Y 1AT
英国
电话: +44 20 7584 5033

David Swaebe

David Swaebe

Global Chief Growth Officer, MullenLowe Global

Basic Info

核心能力: 广告/全方位服务/整合传播, 互联网及数字媒体全服务广告公司, 移动通讯营销, 社交媒体营销, 电子商务, 搜索引擎优化, Web Design, 营销/创意服务, 购物者营销/销售点营销/销售促销, 直销/电话营销/数据库营销/客户关系管理, Experiential, 品牌内容/娱乐, 市场研究/咨询, 营销技术/分析, 公关, 企业传播, 人力资源/培训, 危机传播, 公共事务, 事件营销/活动赞助, Design, Branding/Celebrity endorsement, 战略与策划, 保健, 金融, 工业, 技术, 在线服务, B to B, 企业形象,公益,非盈利, Corporate Social Responsibility (CSR), 零售, 娱乐, 美容、时装、奢侈品, 旅行和旅游, 消费者

成立年份: 1981

员工: 4500

奖项: 1072

创意作品: 353

核心能力: 广告/全方位服务/整合传播, 互联网及数字媒体全服务广告公司, 移动通讯营销, 社交媒体营销, 电子商务, 搜索引擎优化, Web Design, 营销/创意服务, 购物者营销/销售点营销/销售促销, 直销/电话营销/数据库营销/客户关系管理, Experiential, 品牌内容/娱乐, 市场研究/咨询, 营销技术/分析, 公关, 企业传播, 人力资源/培训, 危机传播, 公共事务, 事件营销/活动赞助, Design, Branding/Celebrity endorsement, 战略与策划, 保健, 金融, 工业, 技术, 在线服务, B to B, 企业形象,公益,非盈利, Corporate Social Responsibility (CSR), 零售, 娱乐, 美容、时装、奢侈品, 旅行和旅游, 消费者

成立年份: 1981

员工: 4500

奖项: 1072

创意作品: 353

MullenLowe Global

C-Space 37-45 City Road
London EC1Y 1AT
英国
电话: +44 20 7584 5033
David Swaebe

David Swaebe

Global Chief Growth Officer, MullenLowe Global

Five Recent Campaigns That Created a Buzz

Finally! The dark ages of advertising are coming to an end. One after another, Pakistani advertising agencies are producing award-winning, meaningful, socially-responsible and out-of-the-box campaigns. Is this because brands are losing effectiveness due to over branding and hard-selling, or is it the Ad Mad Dude’s pressure to learn something from Indian advertising or even perhaps the opening of a dozen design and media schools and the departure of old-school marketing and advertising techniques? Whatever the reasons, it is a fresh start and we should keep pushing our limits to make our work relevant. On this note, here is my critical analysis on some recent campaigns.

BRAND: Blue Band
Agency: MullenLowe India, MullenLowe Rauf Pakistan
Campaign: #AchayiBarhneDo
Message: Given that Blue Band’s focus is on children’s health, the campaign emphasises the need to pay attention to the development of their character.
Effectiveness: Prasoon Joshi in his recent article for The Economic Times rightfully wrote: “Today’s companies need to ensure that being socially responsible is part of the brand’s DNA.” The recent Blue Band campaign has lived up to the above suggestion. We have been seeing motivational video clips and commercials on social media for quite some time; for example, the Guinness Beer Wheelchair Basketball TVC or the TED Talk about Lizzie Velasquez. Yet, it never occurred to us that connecting a brand with a strong social message can help change societies. The concept is simple and leaves a deep message with minimal, yet solid branding.
Verdict: A great move!

Read the full article on aurora.dawn.com

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