Contact Information

C-Space 37-45 City Road
London EC1Y 1AT
英国
电话: +44 20 7584 5033

David Swaebe

David Swaebe

Global Chief Growth Officer, MullenLowe Global

Basic Info

核心能力: 广告/全方位服务/整合传播, 互联网及数字媒体全服务广告公司, 移动通讯营销, 社交媒体营销, 电子商务, 搜索引擎优化, Web Design, 营销/创意服务, 购物者营销/销售点营销/销售促销, 直销/电话营销/数据库营销/客户关系管理, Experiential, 品牌内容/娱乐, 市场研究/咨询, 营销技术/分析, 公关, 企业传播, 人力资源/培训, 危机传播, 公共事务, 事件营销/活动赞助, Design, Branding/Celebrity endorsement, 战略与策划, 保健, 金融, 工业, 技术, 在线服务, B to B, 企业形象,公益,非盈利, Corporate Social Responsibility (CSR), 零售, 娱乐, 美容、时装、奢侈品, 旅行和旅游, 消费者

成立年份: 1981

员工: 4500

奖项: 1072

创意作品: 342

核心能力: 广告/全方位服务/整合传播, 互联网及数字媒体全服务广告公司, 移动通讯营销, 社交媒体营销, 电子商务, 搜索引擎优化, Web Design, 营销/创意服务, 购物者营销/销售点营销/销售促销, 直销/电话营销/数据库营销/客户关系管理, Experiential, 品牌内容/娱乐, 市场研究/咨询, 营销技术/分析, 公关, 企业传播, 人力资源/培训, 危机传播, 公共事务, 事件营销/活动赞助, Design, Branding/Celebrity endorsement, 战略与策划, 保健, 金融, 工业, 技术, 在线服务, B to B, 企业形象,公益,非盈利, Corporate Social Responsibility (CSR), 零售, 娱乐, 美容、时装、奢侈品, 旅行和旅游, 消费者

成立年份: 1981

员工: 4500

奖项: 1072

创意作品: 342

MullenLowe Global

C-Space 37-45 City Road
London EC1Y 1AT
英国
电话: +44 20 7584 5033
David Swaebe

David Swaebe

Global Chief Growth Officer, MullenLowe Global

MullenLowe SSP3 Mexico launches Flash Test

 A simple photo that can save children’s lives

FlashTest is a campaign to raise awareness about the most common eye cancer among children under five and to promote early detection by encouraging parents to take a simple photograph with a cell phone using the flash.

Retinoblastoma is the most common cancer in children under five years old. If detected in early stages, there is a 95% recovery rate. Symptoms are not obvious until it’s too late, so they are teaching Mexican Mothers to detect the illness themselves by taking a simple flash photo which reveals a “white pupil” – a sign of the disease.

This mobile-first campaign targets a Mothers of young children, based on three cultural insights: They are the main care givers of children in Mexico. They take twice as many photos with their phones than the average person. There is an immense bond of sisterhood among mothers to care for every child.

The campaign was created with the F.A.P. Institute of Ophthalmology Conde de Valenciana I.A.P. and MullenLowe SSP3 Mexico and is accessible across Latin America.

In addition to raising awareness, the Ophthalmology institute offer a free consultation with top specialists in Latin America for those children who end up reflecting the symptoms with the "white Pupil". More information is available here www.retratosquesalvan.com.

 

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