标题Scary Clown Night
广告公司
广告战役 Burger King
广告主 Burger King
品牌 Burger King
Posted4月 2018
行业领域 零售、分销及餐馆
剧情简介 Everybody is afraid of clowns. Except for Burger King.To prove it, the king decided to face its fear and invite its scariest enemy for a meal. The message was simple: “Come as a clown, eat like a king.” During the night of Halloween celebrations, Burger King gave away a Whopper to everyone that came dressed as a clown.

You don't need to read Stephen King to think clowns are scary. As a way of defying the fear and teasing its main rival, Burger King offered a free Whopper to anyone who came dressed as a clown on Halloween. Scary Clown Night generated a vast array of costumes and some great PR too.
媒体类别 案例研究
长度
后期制作
执行创意总监
创意总监
创意总监
创意总监
文案
文案
文案
美术指导
Community Manager
客户总监
客户经理
客户经理
战略企划
Communications Planner
广告公司制片
广告公司制片
广告公司制片
制作公司
导演
执行制片
制作经理
摄影指导
剪辑师
摄影师
Retoucher
音乐
媒介公司
Public Relations Agency Weber Shandwick
首席创意官
Head of PR
Head of Brand Marketing

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