标题The World’s Shortest Test Drive
广告公司
广告战役 The World’s Shortest Test Drive
广告主 Kia Motors
品牌 Kia Sorento
首次发布日期
行业领域 四轮驱动,SUV(运动型多功能车)
哲学 How many features of the 2019 Sorento can you showcase in just over 300 feet?

The answer lies in the latest spot by Kia Motors America (KMA) which demonstrates 17 features on a 335-foot straightaway in 22-seconds flat, making it the shortest test drive ever. In the spot, titled “The World’s Shortest Test Drive,” KMA leverages the ever-dwindling attention spans of consumers by turning the typical test drive on its head and challenging the usual car features ad by literally packing the most innovative and desired features into it. Because life’s too short for boring test drives.

The latest creative entry to bear Kia’s new brand positioning Give It Everything, “The World’s Shortest Test Drive,” illustrates how Kia gives it everything by putting the Sorento through its paces, showcasing many available features.
媒体类别 电视
长度
Founder / Chairman
President
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Group Creative Director/Art Director
Group Creative Director/Copywriter
文案
美术指导
Managing Director of Broadcast Production
Business Affairs Director
Associate Business Affairs Manager
Communication Planner
Associate Director of Project Management
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Creative Resource Manager
Managing Director
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Management Supervisor
Account Executive Assistant
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Executive Digital Producer
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Managing Director/Executive Producer
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剪辑师
Editorial Executive Producer

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