标题 | Aimen |
广告公司 | BETC Paris |
广告战役 | Aimen |
广告主 | CANAL+ |
品牌 | Canal+ |
Posted | 5月 2017 |
产品 | The Young Pope |
行业领域 | 电视、广播节目与电视台、电台 |
剧情简介 | If you’re familiar with the colloquialism “What would Jesus do?” Canal+ may finally have an answer for you. For the launch of The Young Pope series in France, the TV channel took to social media, armed with artificial intelligence and The Bible. AiMEN, powered by IBM Watson, responded to users’ twitter and Facebook posts with witty biblical quotes. Talking smack? Read a bit of John 15:12. Being too proud? Samuel 2:3 will put you back in your place. |
媒体类别 | 案例研究 |
长度 | |
创意总监 | Benjamin Le Breton |
创意总监 | Arnaud Assouline |
美术指导 | Julien Vergne |
文案 | Alexandre Girod |
数字制片 | Bao Tu Ngoc |
战略企划 | Julien Leveque |
制作公司 | Make Me Pulse |
广告公司制片 | Josselin Bondoin |
Executive Creative Director Digital | Stéphane Xiberras |