| 标题 | #HerShe |
| 广告公司 | BETC HAVAS |
| 广告战役 | #HerShe |
| 广告主 | The Hershey Company |
| 品牌 | Hersheys |
| 首次发布日期 | 2021 / 3 |
| 行业领域 | 巧克力 |
| 剧情简介 | With the theme “She Dreams” and “Her Dream”, the new edition turns the packaging of its traditional milk chocolate bars into an exhibition platform for the artistic work of eight women, in different expressions, and brings their talents as a way to achieve their dreams. The platform also offers workshops and masterclasses in partnership with Plano Feminino ONG. To promote the platform, BETC Havas created a music video with the singer Yzalú, who stamped one of the packagings of the 2020 edition and now returns performing the song “what’s your dream?” created for the campaign. The music video also presents the universes of the eight artists of this year, promoting empathy with women's search for a society with more opportunities and conditions to make dreams a reality. Full of female references throughout the plot, the music video celebrates the legacy of great women like Frida Kahlo, Tarsila do Amaral, Angela Davis, among others. |
| 媒体类别 | Music Video |
| 长度 | |
| 首席创意官 | Erh Ray |
| 执行创意总监 | Andrea Siqueira |
| 联合创意总监 | André Batista |
| 创意团队 | Andrea Siqueira |
| 创意团队 | André Batista |
| 创意团队 | Rodrigo Casanovas |
| 创意团队 | Fernanda Peka Campos |
| 创意团队 | Diego Canhisares |
| 创意团队 | James Döring |
| 客户经理 | Daniel Jotta |
| 客户经理 | Nathalia del Moral |
| 客户经理 | Fabiane Veiga |
| 客户经理 | Fernanda Modena |
| 客户经理 | Izabel Petegrosso |
| 客户经理 | Alexia Gomes |
| Media Channels and Engagement | Carla Gagliardi |
| Media Channels and Engagement | Ariane Finavaro |
| Media Channels and Engagement | Carlos Jordão |
| Media Channels and Engagement | Dorilangio Souza |
| Media Channels and Engagement | Lucas Gonçalves |
| Strategist | Agatha Kim |
| Strategist | Bianca Brandão |
| Strategist | Gabriel Lopes |
| Content | Daniela Lima |
| Content | Danielle Maio |
| Content | Rodrigo Yoshizumi |
| 制作 | Anna Luisa Ferraz |
| 制作 | Andrea Carmassi |
| 制作 | Juliana Arantes |
| 制作 | Luigi Dias |
| 制作 | Tiago Hasegawa |
| Graphic Production | Gilmar Souza |
| Graphic Production | Márcio Brusaferro |
| Graphic Production | Plinio Alves |
| Graphic Production | Carlos Valeriano |
| Technology | Jeferson Rodrigues |
| 制作公司 | Modernista! |
| 执行制片 | Marcelo Monteiro |
| 执行制片 | Alexandre Lucas |
| 导演 | Hanna Batista |
| 导演 | André Inácio |
| 摄影师 | Milena Seta |
| 摄影师 | Vinicius Alves Bock |
| 美术指导 | Karla Salvoni |
| 后期制作 | Guilherme Carneiro |
| 制作公司制片 | Giba Pereira |
| 客户经理 | Iara Demartini |
| Audio Production Company | Canja |
| Sound Director | Lucas Sfair |
| Sound Director | Eduardo Karas |
| Sound Director | Filipe Resende |
| 制作公司制片 | Levi Mynssen |
| Audio Account | Guga Costa |
| Coordination | Matheus Brandão |
| Masterclasses | Vivi Duarte |
| workshops | Vivi Duarte |
| Masterclasses | Ceo Plano Feminino Ong |
| workshops | Ceo Plano Feminino Ong |
| 广告经理 | Marcel Sacco |
| 广告经理 | Larissa Diniz |
| 广告经理 | Rodrigo Campos |
| 广告经理 | Larissa Loureiro |