标题Nuon Listening provides energy
广告公司
广告战役 Nuon Listening provides energy
广告主 Nuon
品牌 Nuon
首次发布日期
行业领域 其他
广告口号 Listening provides energy
剧情简介

The Dutch energy market is flooded with new upstarts making, most of which make false promises and/or offer nifty gadgets. The amount of choice and disinformation has left the Dutch consumer confused. Nuon’s wanted to transcend this chaos to become the market’s most trustworthy beacon. Not the cheapest or the most innovative on the short term, but by offering the best service.

Delivering on this promise requires listening to client needs. Which is why we created a follow-up campaign to our ‘Energy is the ability to change things’ with a campaign that drove home this point. The name of our campaign: ‘Listening provides energy’. By listening to Dutch consumers, we realized they didn’t want sexy gadgets but simple and logical services. ‘Listening provides energy’ became the organizing principle for all of Nuon’s creative and strategic work across all its divisions – B2B, B2C, brand and internal communications. 

媒体类别 电视
长度

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