Fischer America was created in 1981 as an advertising agency. As of the 90’s, aware of the fact that advertising doesn’t solve everything, the agency created the Comunicação Total® (Total Communication) concept – a trademark registered in 16 Latin-American countries - and started integrating into its portfolio companies specialized in other communication disciplines, aiming at bringing greater synergy and results to its clients’ actions. Its actions in the most diverse disciplines resulted, in 1996, in the creation of the Total holding company, the most complete group in the sector. With 100% independent capital, Total is presently the largest publicity communication group of companies in Latin America. Fischer America, the group’s main company, is the largest Brazilian advertising agency, present in 9 Latin American countries with its own agencies. The agency, the only Brazilian multinational in the sector, is among the most awarded and successful agencies in the country, having received national and international awards in festivals that evaluate creativity and efficiency in marketing.