| 标题 | All Good |
| 广告公司 | The Mars Agency |
| 广告战役 | all Good |
| 广告主 | Henkel |
| 品牌 | all |
| Posted | 4月 2022 |
| 行业领域 | 清洁用品、肥皂、洗涤剂 |
| 剧情简介 | The guest has multiple brands of laundry care in their routine, but 80% of ‘all sales at Target come from AFC; opportunity to use masterbrand approach to build basket and drive portfolio sales. |
| 哲学 | Leverage the ‘all good campaign and emotionally connect with mom by creating a full-funnel approach that will reach her across the shopping journey. |
| 问题 | ‘all brands had significant out-of-stock issues during Spring months (Covid panic buying), which led to lost sales and share at Target. |
| 结果 | CATEGORY SHARE HAS INCREASED TO 4.9% SALES HAVE GROWN +9.2% SINCE ALL MEDIA HAS GONE LIVE. Results pending as media runs through 1/30/2021. |
| 媒体类别 | 电视 |
| 长度 |