|标题||Supreme Source 10-Day Detox|
|广告公司||The Mars Agency|
|广告主||American Pet Nutrition|
|剧情简介||Shoppers want to provide the same level of love and attention to their pet family as they do their human family.|
|哲学||Capitalize on spring health trends (detoxes) for humans and apply them to pets, with a strong incentive.|
|问题||How do you break through in a competitive category with a high barrier to switching brands?|
|结果|| 21% SALES INCREASE|
vs YAG. Incremental SKU during the promotion.