标题True 1
广告公司
广告战役 True 1
广告主 Volkswagen
品牌 Volkswagen
首次发布日期
行业领域 轿车
哲学 We played with the medium itself. We turned the elements of the video-players into the road, the obstacles and even into the T-Cross (it was not a special intervention in the video-player, they were just videos that simulated that effect). During the launch of the new T-Cross, the client had already spent almost their entire budget doing the 60” TV ad. And there was little left for the tactical ads that would tell about the car features.
So, we decided to create an ad that was closer to zero cost. It was even mentioned the creation of all-type videos combined with features pictures (between us: a dreadful thought).

That’s why we created these short videos that use only motion graphics and sound design. - The graphics we created in the agency, therefore: no costs involved. - For the animation, we used the production company that has a monthly fee contract with the us and the client (they produce all banners and digital displays), so that had no extra cost for the client. - All we had to pay for, was the sound design that costed us R$10,000, roughly € 2,246.
媒体类别 互动
长度
Marketing Director
Marketing Director
Marketing Director
Marketing Director
Media Team
Media Team
Media Team
Media Team
Media Team
客户主管
客户主管
客户主管
首席创意官
执行创意总监
执行创意总监
执行创意总监
执行创意总监
执行创意总监
创意团队
创意团队
创意团队
创意团队
广告公司制片
广告公司制片
广告公司制片
广告公司制片
制作公司
执行制片
制片
动画
音效设计公司
Sound Designer
Sound Designer
Sound Designer
Sound Designer
Sound Designer
Sound Designer

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