Making the world greener, one campaign at a time
We have partnered with social good non-profit ACT Responsible this Earth Day to highlight campaigns that are working to make our world better through raising awareness and enacting action. 阅读更多
Insights: The Cutting Edge of Advertising
Ad industry thought leaders discuss creativity, business trends and how technology is revolutionizing advertising.
For young talent, advertising still has the power of attraction
In partnership with the IAA France, we discuss the perception of advertising among young people, and find out what efforts are being made to attract young talent to the industry. Here are some key points from the interviews. 阅读更多
Shilpa Sinha, McCann: “The industry is attractive because it openly welcomes people from diverse backgrounds”
In a series of interviews in partnership with the IAA France, we discuss the perception of advertising among young people, and find out what efforts are being made to attract young talent to the industry. In the last of our four articles, we hear from Shilpa Sinha, Chief Strategy Officer APAC, McCann Worldgroup Asia Pacific.
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Mary Hargreaves, Lancaster University: “Our students feel that advertising is a career they will enjoy”
In a series of interviews in partnership with the IAA France, we discuss the perception of advertising among young people, and find out what efforts are being made to attract young talent to the industry. This time it's the turn of a teacher: Mary Hargreaves, Teaching Fellow, Advertising & Marketing degree (BA Hons), Lancaster University, UK. 阅读更多
Bas Korsten, VML: “The ability to make a real world impact through advertising is bigger than it’s ever been”
In a series of interviews in partnership with the IAA France, we discuss the perception of advertising among young people, and find out what efforts are being made to attract young talent to the industry. In this article we talk to Bas Korsten, Global Chief Creative Officer, Innovation and Co-Chief Creative Officer, EMEA, VML. 阅读更多
Bringing people back to books
April 23 is World Book Day, so we decided to take another dive into campaigns promoting literacy and a love of books. 阅读更多
Antoinette Beatson, BETC: "We have a shared responsibility to make these kids great"
In a series of interviews in partnership with the IAA France, we discuss the perception of advertising among young people, and find out what efforts are being made to attract young talent to the industry. Our first interviewee is Antoinette Beatson, Vice-President, Executive Creative Director, BETC, France. 阅读更多
Taylor Cook, Critical Mass: "We take an intersectional lens to everything we do."
Critical Mass' Director of DE&I, Taylor Cook, delineates the agency's programs and policies for creating a fairer, more equitable workplace for women. 阅读更多
Decathlon's Olympic bid for impact
With the Olympic Games coming to Paris this summer, the French sports retail chain is likely to benefit from the nation’s big moment. And it’s making the most of it, with a new mission statement and logo, as well as an ad campaign from AMV BBDO. 阅读更多
Tales of female empowerment
March 8 was International Women’s Day. With France making abortion a constitutional right – a world first – only days before, we decided to focus on campaigns promoting gender equity and empowerment. 阅读更多