97th Floor is built on a foundation of action and getting things done. We feel that a lot of companies talk about what brands should do whereas 97th Floor gets things done. We do not position ourselves as a seperate entity for brands to have formal inpersonal relationships with. We are trusted long term partners for our clients, we become appendages to their businesses there to assist, heavy lift and get results. We don't seperate our company with creatives and account services we beieve that we all need to be creative and proficient at dealing with clients. We obsess about our clients and think about their businesses and products like they are our own.