Contact Information

Greencoat House 15 Francis Street
London SW1P 1DH
英国
电话: (0) 20 7592 9331
电子邮箱:
网址:

Adrian Coleman

Adrian Coleman

Group CEO and Founding Partner

电话: 020 7592 9331

Charles  Vallance

Charles Vallance

Founder & Chairman

电话: 020 7592 9331

Michael Sugden

Michael Sugden

Chief Executive Officer

电话: 020 7592 9331

Darren Bailes

Darren Bailes

Global CCO

电话: +44 20 7592 9331

Stephanie Brimacombe

Stephanie Brimacombe

Group Chief Growth Officer & CEO, EMEA

电话: +44 7702 523 042

Julian Douglas

Julian Douglas

Vice Chairman and International CEO

电话: 020 3037 3088

Jo  Parker

Jo Parker

Group COO & Group CEO, VCCP Business
Michael Lee

Michael Lee

Chief Strategy Officer

电话: 212 886 4100


Basic Info

核心能力: 广告/全方位服务/整合传播, 互联网及数字媒体全服务广告公司, 社交媒体营销, 搜索引擎优化, 营销/创意服务, 直销/电话营销/数据库营销/客户关系管理, 品牌内容/娱乐, 媒介购买/企划, 品牌/产品开发, 战略与策划, 技术

成立年份: 2002

员工: 1239

奖项: 72

创意作品: 509

客户: 20

核心能力: 广告/全方位服务/整合传播, 互联网及数字媒体全服务广告公司, 社交媒体营销, 搜索引擎优化, 营销/创意服务, 直销/电话营销/数据库营销/客户关系管理, 品牌内容/娱乐, 媒介购买/企划, 品牌/产品开发, 战略与策划, 技术

成立年份: 2002

员工: 1239

奖项: 72

创意作品: 509

客户: 20

VCCP

Greencoat House 15 Francis Street
London SW1P 1DH
英国
电话: (0) 20 7592 9331
电子邮箱:
网址:
Adrian Coleman

Adrian Coleman

Group CEO and Founding Partner

电话: 020 7592 9331

Charles  Vallance

Charles Vallance

Founder & Chairman

电话: 020 7592 9331

Michael Sugden

Michael Sugden

Chief Executive Officer

电话: 020 7592 9331

Darren Bailes

Darren Bailes

Global CCO

电话: +44 20 7592 9331

Stephanie Brimacombe

Stephanie Brimacombe

Group Chief Growth Officer & CEO, EMEA

电话: +44 7702 523 042

Julian Douglas

Julian Douglas

Vice Chairman and International CEO

电话: 020 3037 3088

Jo  Parker

Jo Parker

Group COO & Group CEO, VCCP Business
Michael Lee

Michael Lee

Chief Strategy Officer

电话: 212 886 4100

What does Pokemon Go mean for augmented reality and how have brands jumped on the craze?

Pokemon Go has officially become a global phenomenon. It has only been available for a short time in the US and UK and already has around 21 million users in the US (which overtakes Candy Crush’s peak audience of 20 million users!). It has also over taken Facebook, Snapchat, Twitter and Instagram in terms of daily usage with the average time spent on the app being 33 minutes.

So how have brands been utilising this opportunity and what does this mean for the augmented reality space?

One of the largest brands to commit to the Pokemon Go craze is McDonalds. They will become the first brand to have a sponsored location. This will coincide with Pokemon Go’s launch in Japan and will have 3000 McDonalds restaurants turned into Pokemon gyms (virtual battle areas where players can take on other peoples Pokemon for control of an in-game tower and then get rewarded with token currency). This will inevitably result in huge waves of players rushing to McDonald stores as Japan is home to some of the world’s biggest Pokemon fans.

Certain government bodies have also been reacting to the game’s incredible popularity with public service announcements. For example, the office in charge of highway safety in Tennessee have released an effective education piece encouraging users to stay alert whilst driving and not to ‘Go’ until they have stopped. Business savvy food and drink establishments have also jumped on the craze by offering discounts to customers contingent on their Pokemon Go status.

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This phenomenon has obviously been a huge opportunity for brands but it has also had a big impact on the wider marketing and advertising world in general because of its impact on augmented reality (AR).

Previous to Pokemon Go AR has been adopted by big brands like Ford and House of Fraser but they were not able to make it an everyday thing like Pokemon has succeeded in doing. Antonin Lhuiller (MD of North Europe for Gameloft) has predicted that this will lead to a decline in brands creating their own AR experiences because they will just look to partner with bigger games instead. Other experts also believe that this will lead to a period of copycats with gaming companies trying to make something bigger and better.

Regardless of what happens next the sheer scale of engagement and popularity in the short space of time that Pokemon Go has been around is truly astounding. The game’s popularity is only set to continue on an upward trajectory with the forthcoming Japanese launch being hotly anticipated.

The post What does Pokemon Go mean for augmented reality and how have brands jumped on the craze? appeared first on VCCP.