Contact Information

Charlotte Building 17 Gresse Street
London W1T 1QL
英国
电话: 020 7462 8500
电子邮箱:

Johnny Hornby

Johnny Hornby

Founding Partner & Chairman

电话: 020 7462 8601

Sarah Golding

Sarah Golding

CEO, UK

电话: +44 (0)207 462 8519

Jess Burley

Jess Burley

Global CEO m/SIX, A Partner in The&Partnership
Nick Howarth

Nick Howarth

CEO, Europe

电话: 020 7079 9745

Neil Goodlad

Neil Goodlad

Global CSO

电话: 020 7462 8515

Christian  Hinchcliffe

Christian Hinchcliffe

Global CMO

电话: 02070799845

Caroline Frith

Caroline Frith

New Business

电话: 020 7462 8520


Basic Info

核心能力: 广告/全方位服务/整合传播, 互联网及数字媒体全服务广告公司, 社交媒体营销, 营销/创意服务, 直销/电话营销/数据库营销/客户关系管理, 媒介购买/企划, 事件营销/活动赞助, 品牌/产品开发, 包装/设计, 战略与策划

成立年份: 2001

员工: 1800

奖项: 367

创意作品: 251

客户: 24

核心能力: 广告/全方位服务/整合传播, 互联网及数字媒体全服务广告公司, 社交媒体营销, 营销/创意服务, 直销/电话营销/数据库营销/客户关系管理, 媒介购买/企划, 事件营销/活动赞助, 品牌/产品开发, 包装/设计, 战略与策划

成立年份: 2001

员工: 1800

奖项: 367

创意作品: 251

客户: 24

T&Pm

Charlotte Building 17 Gresse Street
London W1T 1QL
英国
电话: 020 7462 8500
电子邮箱:
Johnny Hornby

Johnny Hornby

Founding Partner & Chairman

电话: 020 7462 8601

Sarah Golding

Sarah Golding

CEO, UK

电话: +44 (0)207 462 8519

Jess Burley

Jess Burley

Global CEO m/SIX, A Partner in The&Partnership
Nick Howarth

Nick Howarth

CEO, Europe

电话: 020 7079 9745

Neil Goodlad

Neil Goodlad

Global CSO

电话: 020 7462 8515

Christian  Hinchcliffe

Christian Hinchcliffe

Global CMO

电话: 02070799845

Caroline Frith

Caroline Frith

New Business

电话: 020 7462 8520

TALKTALK TURNS TO FILTERS FOR TENTH X FACTOR SPONSORSHIP CAMPAIGN

CHI&Partners and MPC Creative team up once again on TalkTalk’s X Factor idents,

giving families at home the chance to star on TV

 

FX Star app features fun filters including Apple Head, Comic Book, Party Paint, and Glam Rock

TalkTalk will tomorrow continue its sponsorship of The X Factor for the tenth year, with ‘FX Star’ – an ambitious new twist on its popular user-generated idents campaigns.

Created once again by CHI&Partners, this year’s idents will feature performances created at home by X Factor fans, using TalkTalk’s ‘FX Star’ app.

‘FX Star’ allows users to create their own music videos, lip-syncing along to their favourite tracks, and adding a splash of glamour or comedy to their performances with fun filters such as ‘Apple Head’, ‘Party Paint’, ‘Comic Book’, ‘Glam Rock’, ‘Teddy Boys’ or ‘Flower Power’.

The best videos to be submitted by the general public each week will then be selected to air on TV during The X Factor ad breaks.

The app, which was designed and built by CHI&Partners and MPC Creative, launches in the App Store and Google Play this weekend, with five filters and three tracks: Zara Larsson’s ‘Lush Life’, Sigala’s ‘Give Me Your Love’, Birdy’s ‘Wild Horses’.

The app allows groups of up to four people to feature in the same music video, meaning users can create and submit thousands of different combinations in a bid to star on TV.

David Parslow, TalkTalk Marketing Director, commented: “The TalkTalk X Factor ad breaks have become so iconic to the point that they’re almost synonymous with the show. Over the years we’ve helped hundreds of fans appear on TV, given away thousands of money-can’t-buy prizes and delighted thousands of TalkTalk customers with tickets to the show – giving fans the chance to see their favourite acts, judges and presenters live in action.  

“This year’s FX Star is fun, current and entertaining. Like The X Factor, it celebrates the feel-good moments that bring people together and is a chance for our customers, and fans of the show, to enjoy sharing and showcasing their inner pop star.”

Jim Bolton, Deputy Executive Creative Director at CHI&Partners, said: “TalkTalk has brought some great user-generated content to the big screen over the past ten years. We wanted to build on that and make this year’s X Factor sponsorship big, special and memorable. Filters deserve to be shared and extended to the TV platform – after all, who doesn’t want to be a comic book character singing Zara Larsson’s ‘Lush Life’ with their mum and dad?”

Andre Assalino, Interactive Creative Director at MPC Creative, said: “It’s been a pleasure to work with CHI&Partners on TalkTalk’s X Factor idents once again. This year’s filter-based idea was technically ambitious, and relied on seamlessly integrating real-time face-tracking, 3D rendering and video recording. We had a lot of fun making it, and we’re sure it’ll be a big hit with X Factor fans of all ages getting involved with the show at home.”